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3 Simple Ways to Help Improve Your Web SEO There is no doubt that the internet is now the most helpful tool that any business can leverage. Offering business owners reach to billions on prospects all over the globe, the internet has become the marketing tool of choice for a lot of brands these days. If you’re hoping to break your way into the industry, you should bank on a solid online marketing plan and that includes search engine optimization. What SEO does is it raises your ranking in search engine results, making you more accessible and prominent to your prospects. While it’s important that you hire an SEO company to help you with this facet of your marketing plan, there are some things you can do on your own to help boost your SEO. Improve your ranking with these simple and easy tips. 1. Post on Your Blog Regularly – There’s a big difference between reaching the highest spot on search engine results and managing to maintain your place. Because there are lots of competitors constantly trying to make first place, you should make sure to stay at the top with continued effort. The best way to continue generating relevant SEO optimized content would be to publish blog posts. It’s important however that the blog posts you create incorporate relevant keywords that your prospects might use to find businesses like yours through the internet. Consistently and frequently publishing on your blog wont only help your consumers learn more about you, it will also make it possible for you to maintain your spot. 2. Edit Image Names – Did you know that it takes more than just written content to help determine where you should be on search engine rankings? The file names of the images you have on your site can also help your SEO. For instance, using an image named “auto_repair.jpg” will be more beneficial compared to a random name. Before you upload any picture on your website, you should be sure to change the names to SEO keywords to help improve your ranking. You can also help your ranking by changing the names of existing images.
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3. Learn Analytics – To determine if your online marketing strategy is actually working, an SEO company will use analytics. At a glance, analytics software can seem confusing, but you can learn how to man them so you can figure out your own standing for yourself. In analyzing your own performance, you will understand which parts of your marketing strategy are reaping benefits and which need to be improved so you can call better shots later on to improve your effort and maximize your gains.Getting Down To Basics with SEO